No, we are not talking about fashion week here – we’re talking about Paris Hilton’s new project in London. Paris spent the summer shooting “Paris Hilton’s New BFF,” hitting the airwaves of MTV in 4 days, September 30th. 16 girls and 2 boys compete, a la “The Apprentice,” for the big job of being Paris’s new best friend – is that a serious job? We wonder what salary it pays. Now Paris is planning on bringing the show to London and securing a new British BFF.

“I need a best friend who is hot, who can keep up with me, and most of all, who is real and won’t be a backstabber,” Paris wrote on her MySpace blog recently. “I’m in the U.K. all the time. I’m not leaving London until I find that amazing girl or guy who can meet the challenges of being my British bestie!”

She’s even been telling pals she wants to buy a place in the St. John’s Wood neighborhood of London,

“I love the accents, the attitude,” she says. “[Brits] are so real, they’re not fake. I feel everyone in LA wants to be famous, but in London it’s about business.”

The business of fame is clearly something our Paris knows a great deal about.

We have to wonder how popular Paris really is in London – last year, she was dancing on table tops in a London club, when she wound up getting in a fight with Scottish rock singer Sharleen Spiteri of the band Texas. But Paris IS obviously popular with the great British modern artist Damien Hirst – On Thursday, the British artist paid an undisclosed amount for a “homage” to US heiress Hilton – made from images ripped from porn magazines. The collage, entitled Paris, 2008, was created by Jonathan Yeo, who has painted conventional portraits of Tony Blair, Andrew Lloyd Webber, Rupert Murdoch and Prince Philip. Then he was inspired to make his first porn collage after the White House cancelled a commission to paint George Bush in 2004. Yeo, the son of the former Conservative minister Tim Yeo, is showing his work in New York in the Lazarides Gallery so Paris is on display in NY, too.

“I’m not leaving London until I find that amazing girl or guy who can meet the challenges,” wrote Paris on MySpace.

Let’s see – wonder if she was promoting her new show or not?  Meanwhile, it will be fun to have Paris back on the tv airwaves – we haven’t seen her on tv since she got out of a jail (a masterpiece of reality television), and of course, when she did her political humour video for YouTube recently. Who knew Paris was so funny?

Attention: The Emmy’s are this Sunday: do you know where your gown is? Inside word is it won’t be the most glam Emmy’s of all time, for several reasons: 1/ the economy, and 2/ many of the female nominees are of the older variety, i.e., Sally Field, Glenn Close, Holly Hunter, Diahann Carroll, Ellen Burstyn, Judi Dench, Candace Bergen, Jean Smart, Holland Taylor, Eileen Atkins – and these ladies are not fashion fixated. But of course, The Desperate Housewives will be there, so will the casts of “Ugly Betty” and “Grey’s Anatomy,” and Tina Fey, Christina Applegate, Mary-Louise Parker, Vanessa Williams, Susan Sarandon, Debra Messing, Rita Wilson, Mariska Hargitay, Rachel Griffiths, Kyra Sedgwick, Cynthia Nixon, Laura Linney and Anjelica Huston will all be on hand, too. At least Heidi Klum will add some fashion glam as one of the seven hosts of the show. We know she’s wearing Giorgio Armani on the carpet – but she will probably have at least six changes. Her stylist Maryam Malakpour is NOT talking, that’s for sure.

Once you’ve got the dress (Barneys has the fall Dries van Noten collection in the window), start thinking parties: The hot ticket party is of course the HBO after party, at the Pacific Design Center on Sunday night. That’s where the casts of “Entourage,” “John Addams,” and “Bernard and Doris” will convene (Ralph Fiennes at an Emmy party? Well, there’s a -   for everything), and no doubt, more stars, writers, and directors. The other hot party is the joint effort between Entertainment Tonight and People Magazine at the Disney Hall, which will have Jason Bentley as deejay, and Billy Idol as musical entertainment. (A step down from Prince and Duran Duran, who’ve performed in years’ past -  but from the same decade as they are, anyway.) TV Guide’s party has the hippest entertainment: new band MGMT and The Bravery will play. Twentieth Century Fox and Fox Broadcasting cancelled their usual post-Emmy soiree, blaming on the economy. Yes, we know Rupert Murdoch is hurting bad, right?  - Merle Ginsberg