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Hollywood Life Magazine - formerly Movieline – started the franchise the Hollywood Style Awards in the early days of the magazine – and its continued to grow. More a red carpet opportunity for young Hollywood and a great WireImage people watching opp than a meaningful awards show, it’s still fun and very Hwood. This year, they will happen on October 12 – and for the first time in the event’s history, they will give a fashion award in conjuntion with the People’s Choice Awards – and people at home can cast votes. The Hollywood Style People’s Choice Award will be given to the most stylish cast of a tv show: “The Hills,” “90210,” or “Keeping Up With the Kardashians.” What, no “Gossip Girls”??????? No Bravo shows? No MTV shows? We’re not sure we agree with these choices, but Lauren Conrad might sell another t shirt as a result.
An online poll will be posted on pcaVOTE.com from Sept 18 to Oct. 3, featuring the three nominees. It’s free to vote for anybody who wants to. (WOW – free voting!!! What a concept!) In fact, if you vote, you can enter a contest to attend the actual People’s Choice Awards, which are January 7, 2009.
This is a great idea, a great synnergy – but couldn’t they have picked more deserving contestants?
