“Project Runway” winner Christian Siriano us if course a fashion designer – and also a friend of Heidi Klum. Perhaps that’s what helped him get a deal to design a line of makeup for Victoria’s Secret. He had a little event at the VS at The Grove on Wednesday, and pal Kim Kardashian accompanied him, and they spent a lot of time posing – something they’re both very good at. Did Christian create a good line for VS? Check it out in the store. Meanwhile, “Project Runway” returns on August 20th – next week – on Lifetime, with an all-star show that airs before Season Six begins.

Kim Kardashian and her sisters (Khloe in this photo) are pretty much everywhere these days – we half expect to see somebody sporting a “Kim is the New Paris” t shirt one of these days – Kim is certainly carrying that sex symbol torch, and turning up at a ton of events (and being paid to, no doubt). In New York this week, she hosted a Three-O Vodka Bubble Launch Party at a club called Greenhouse, and we got a press release today on her outfit. Getting a press release on a starlet’s outfit is nothing new – but what was IN it was: Kim, in black and white, is wearing a ZARA jacket, Guiseppe Zanotti boots and a Juliette Jake Clutch. (Her sister Khloe is wearing Alice & Olivia and Zanotti boots.) NO ONE sends out a press release that a celebrity’s wearing ZARA! It’s kinda fabulous, actually. And it shows you the new reality: even celebs, who can borrow anything, are wearing thousand dollar boots and no doubt, a $75.00 jacket from Zara! We can’t wait till Zara opens at The Grove – any minute.
It’s the brave new world of shopping – and pr!!! – Merle Ginsberg

Some people just KNOW about to fly. Check out Kim Kardashian, in a white one-shouldered Rachel Pally “Aphrodite” dress (if you wear it with flats) or gown (if you wear it with heels) from her Fall 09 collection.

Actually, it’s a great look – Kim is at Heathrow Airport in this look, and it can be slept in (on the plane), then partied in – with appropriate jet lag – when you hit the town hard after 13 hours on a plane. Some people just know how to live.

Rachel Pally’s clothes are great convertibles – and they are at the Genevieve Productions Showroom in LA at 6607 Sunset. L.A. types can just live in this stuff – and do.

Stylist Jennifer Rade – the L.A. Fashion maven famous for styling music videos, commercials – and celebs Angelina Jolie, Kim Kardashian and many others – has been named Style Ambassador to Ilori Sunglass boutiques across the country, that means Jen will bring her styling wisdom and dressing tips to in-store and media events at Ilori Boutiques – showing women how to choose the right designer frames for their face shapes, hair color and to their own personal dressing style. Designer eyewear, after all, is every bit as vital to an outfit as a bag and shoes – especially in southern California.

I have been impressed time and again by Ilori’s exceptional assortment of styles, says Rade.

We have a feeling Angelina, Kim and Jen herself will be turning up in some Ilori looks in the near future! We’re sure glad an LA based stylist got to be a style director for eyewear!

Here at Fashion Rules, we love to tell you about the “bargain” $200.00 and $300.00 shoes. But we’re feeling a little sheepish right now. Kim Kardashian is taking that “work with the masses, eat with the classes” mantra much further. She and some savvy business partners are launching what they’re calling a “Shoe Society,” ShoeDazzle.com, which you apparently can click onto starting today, March 19th.

ShoeDazzle.com says it uses the expertise of Hollywood stylists (Kim’s stylist is the fabulous Jen Rade, who also dresses Angelina Jolie) to recommend shoes every month based on the customer’s “fashion personality” as determined by an included “style sensibility questionnaire.” But what’s even more remarkable is that these shoes will be $39.00 a pair, including shipping. We don’t know where you can get cute shoes for $39.00 – except for the very occasional Target stumble-upon-it find.

Shoedazzle.com is starting with 5000 charter members, and everyone after that will be added to a waiting list, and notified when memberships are available. Hmmm . . . . waiting list for $39.00 shoes? This sounds like a VERY different sort of retail concept. We’ve heard of waiting list for $5000.00 Birkin bags by Hermes, but not for anything under several thousand dollars. But the words “waiting list” are very motivating to shopping women, we all know.

If you want to go to the questionnaire, check out ShoeDazzle. Kardashian has appointed herself “chief fashion stylist” of the brand, and says that she’s choosing styles “I would wear myself.” Kim Kardashian in $39.00? She’ll probably make so much money from this venture – she’s turning into the brunette Paris Hilton -  that could never ever happen. Those red soles in our photo are the dead giveaway of Christian Louboutins.

Kim Kardashian let it all – almost – hang out in a photo shoot she did with her boyfriend, New Orleans Saints running back Reggie Bush, for GQ Magazine – their first together – and even before the mag’s come out, she’s posted the pics on her own personal website – they are lighting up the internet at this moment.

The photos were taken by Harper’s Bazaar fashion photo Alexi Lubomirski, and for shots of the couple in little bathing suits (and Kim in lingerie), they’re actually kinda – wholesome. Here’s one to whet your appetite before you can get GQ, which Kim says prints all kinds of insights into their personal relationship. WHAT? Kim Kardashian letting the public into her private life? No!!

You’ve probably noticed, if you’ve driven by the Paul Smith store on Melrose near Harper since the weekend, a large billboard of Khloe Kardashian – the wild child of the Kardashian clan – essentially naked, with poufy romantic hair – in a new PETA anti-fur “I’d rather go naked” campaign. It was shot by Troy Jensen, celebrity makeup artist to many a Hollywood big wig (Paris Hilton, Rachel Griffiths, Kim Kardashian, Nicole Scherzinger of the Pussycat Dolls),  who’s also transitioned into shooting his own photographs. The PETA campaign represents the first major collaboration between Khloe and Troy – so Fashionrules decided to interview the talented Mr. Jensen, to hear the buzz – and controversy – about this new body-revealing campaign.   

FASHION RULES:  So we hear that bloggers are accusing you of heavily airbrushing Khloe’s body!  

TROY JENSEN:  Yes – some blogs are saying I photoshopped her completely.  And tt really wasn’t the case. Khloe spent a lot of time preparing for the shoot. I clean up all of my pictures a little, but not a ton of retouching was done on this one. It’s true Khloe’s weight fluctuates about five pounds, and people are very unkind sometimes in what they write. But she’s a real woman. To me she looks amazing.,  But I really did NOT do any body shaping on her.– I didn’t do computer sculpting or liposuction on it at all. She has very smooth skin.  She’s also the wild child of the group so I wanted wild hair – it’s a beautiful shot.  

FASHION RULES:  You’re known primarily as a celebrity makeup artist, to Paris Hilton, Nicole S, Kim Kardashian, and you’ve done a ton of magazine shoots. How did this transition to photography evolve?  

TROY JENSEN: I started shooting myself about five years ago. There’s not a lot of editorial work done in L.A. for magazines, so it’s really celebrity portraiture. I would have an idea of a makeup look I wanted to do, and I’d hire a model and shoot her myself. Then my makeup clients need head shots and I would shoot them. I kept it very on the DL. I’m very much still a working makeup artist, and I didn’t want photographers I was working on shoots with to think I was stealing their lighting. Then friends who were doing albums asked me to shoot their album covers.   

FASHION RULES:  And is being a celebrity makeup artist a conflict with being a photographer?

TROY JENSEN: It could be interpreted by some people that way. I actually thought of coming up with a pseudonym for the photography work. I thought I might have to stop doing one or the other. But what I do is beauty, fashion and glamour – so really, there’s nothing different about being behind the camera for me. And I find I’m much less demanding on a shoot when doing makeup, because I know on my shoots, we’ll do it with my total vision.   

FASHION RULES:  And you do hair for your shoots as well?

TROY JENSEN: