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We always love a gamine girl: an Audrey Hepburn type who looks more Parisian chic than Hollywood bombshell – a chic woman who plays up her savvy and smarts as opposed to going for sexy obviousness. (Mariah Carey isn’t one of these.) Who were the Gamine Girls of the Golden Globes? Certainly, Marion Cottilard in her bottle green Dior – so chic. Carey Mulligan in her quite demure dark blue Nina Ricci – so perfect and fitted and young and right for her. And January Jones, in her dead chic Lanvin black dress, that Alber Elbaz made for her over the holidays. And Ginnifer Goodwin, in her blue/purple amazing colored Vionnet, which came to the knee – a risky thing to do for the Globes, but she looked perfect. These are women who have their own style, and take it with them wherever they go – they don’t compromise. We have to admit, these were our Globe favorites – we prefer quiet confident chic to big and loud.
Attention, Melrose and Melrose Place shoppers! The spacious BCBG store that is located on Melrose and Orlando, next to Marc by Marc Jacobs, is morphing – and soon. It shut its doors on Sunday of last weekend, and will open them this Friday, Halloween – as “Herve Leger Max Azria.” This is only the second store of its kind – the first is up on Sunset at the Sunset Plaza.
Herve’ Leger is known for their Azzedine Alaia style “bandage dresses” – made of heavy stretch fabrics that are wrapped tightly together, copied from all old Egyptian technique the Azzedine began experimenting with in 1985. Leger had huge success, then dropped out of fashion for a while – eventually selling his name to Max Azria, the ower of BCBG. The label is now known as Herve Leger by Max Azria – and actresses such as Ginnfer Goodwin, Rose McGowan and Mandy Moore have all worn the dresses, which retail from between $1,000.00-$4,000.00.
Why the sudden change in store aesthetics? Well, there’s a BCBG store nearby on Robertson near Third Street, and according to a spokeswoman for the company, “There is more upscale foot traffic on Melrose near Melrose Place, due to stores like Alexander McQueen and Marc Jacobs. We wanted to cater to the customer who is looking for extreme designer items.” And that, they will.
