JOHN VARVATOS STORE OPENING AND CONCERT IN MALIBU THIS WEEKEND

Economic crunch? WHAT economic crunch? The retail stores just keep opening in L.A., spreading like the wild fires in Malibu . . . this one IS in Malibu, which is becoming a little retail hub (Missoni’s opening there soon) – making it possible for residents of The Bu not to have to leave to shop. Damn, they can probably just surf right into their favorite stores.

John Varvatos, the great men’s designer, is opening a Malibu store this weekend on October 4, in the Malibu Country Mart on Cross Creek Road. And if you’re feeling a bit like taking a ride up the PCH this weekend, there will be a charity benefit concert which starts at 4pm on Saturday (to benefit the Malibu Legacy Park Project), with Donovan Leitch, Dave Navarro, Billy Morrison from The Cult, and members of Guns n’ Roses and Jane’s Addiction will also play with them.

So, even though we doubt too many Malibu men wear those beautiful John Varvatos well-cut suits – although holiday season is coming – they will also be carrying jeans, t shirts, sneakers, jackets – the works.