DSquared Stop Over in L.A. for July 4th Weekend, On Their Way to Direct Their First Commercial

DSquared – twin designers Dean and Dan Caten of Milan, by way of Toronto – were in Los Angeles over July 4th weekend, after showing a huge menswear show in Milan the week before. In town to put finishing touches on their new Bravo fashion reality show for fall, they were then headed out to Montana, for a week’s shoot on their first-ever women’s perfume commercial, to air worldwide this fall. And they’re directing it themselves! After working with Britney Spears, Fergie and Madonna on giant tour costumes and videos, they can clearly direct, and it will be interesting to see the results.

The perfume is She Wood, the feminine version of He Wood, which came first. She Wood contains neroli, wood smells, and a bit of vetiver. Like everything these boys do, it’s reminiscent of leather and denim, and it’s a girl take on a boyish smell.