
L.A. Fashion Week is at odds, as we know, and no one really knows what to make of it – but on the calender – as far as trade shows, buyers, and sales of fall collections by designers to retail, it is this coming week, the third week of March. L.A. dress designer Sue Wong will show her fall 2010 collection in her studio in Koreatown on Tuesday night March 16th, Missoni will have an event with Angela Missoni in their new Beverly Hills store on Tuesday afternoon, and other events are coming together at Box Eight, etc. We’ve also heard Kevan Hall is having a fashion show for fall 2010 on Thursday March 25th. And Bravo’s “Launch My Line” first runner up Thai Nguyen will have his first collection presented in L.A. around the last week of March. But today, we received an interesting invitation for “A Parisian Afternoon” on March 24th. It’s a showing of jewelry by Angela Tassoni Newley, who is the daughter in law of Joan Collins (married to her son Sacha, who is painter) – and Joan Collins herself is hosting it at Lloyd Klein’s store on Beverly Blvd. In fact, designer Klein and Joan are co-hosting, and it’s the fanciest email invite we’ve ever received. Angela Tassoni Newley’s jewelry is apparently made of antique brooches and is sold in some very impressive stores. We found this photo of it, and of Angela with a blogger at a Manhattan event. We just had to report that Joan Collins is hosting an LA fashion week event – it’s so Hollywood cool and kitsch, right? – Merle Ginsberg

We watched the Oscars at a Mercedes-Benz sponsored party at L.A.’s new Soho House on Sunday night. The British and NY based Soho House – in NYC, it’s on Ninth Avenue in the Meatpacking district, and hosts a restaurant, screening rooms, pool tables, bars and meeting areas for its private membership (NY edition in our photo here) – has taken up temporary residence in L.A. around the Oscars for years. But this time, it’s for real – that’s what the manager told us. Waldo Fernandez, famed decorator to the stars, told us he brought in the furniture for the events this week, but will procure permament fixings for the club, at the top of 9200 Sunset, which opened officially on Monday after the Oscars. It’s got fabulous views, a huge marble fireplace, a wood lined bar, and a great outdoor terrace with heat lamps for parties and screenings. At the Mercedes Benz screening party on Sunday, we mingled with stylists Magda Berliner and Tanya Gill; actress Perrey Reeves, Cameron Silver – who helped put Kathryn Bigelow in her Boucheron earrings at the Oscars – Andy and Jodi Wing, eyebrow queen – who had just come from doing the eyebrows of Penelope Cruz and Jennifer Lopez for the Oscars – Cheryl Tiegs, Julia Sorkin, and a lot more of L.A.’s coolest residents – who no doubt will soon be Soho House members. Some of them, apparently, already are. The event was producer by Patrick Herning for Fathom pr. – Merle Ginsberg

Vanity Fair always does a party during Oscar Week in L.A., but last night (Monday March 1), they teamed up with Christian Dior and with painter Kimberly Brooks to host her art show, The Stylist Project. Now, this group of paintings of some of L.A.’s most famous stylists and tastemakers (Jeanne Yang, Andrea Lieberman, Rachel Zoe, Liz Goldwyn, Elizabeth Stewart, Cameron Silver, Janie Bryant, Arianne Phillips) already opened at the Taylor de Cordoba gallery on Saturday night. But this wasn’t an opening – it was an EVENT. Dior dressed Liz Goldwyn in leopard, “Bright Star” actress Abbie Cornish in a tight red sheath, Ginnifer Goodwin in a chic little violet number, and “Mad Men’s” Christina Hendricks turned up with husband Geoffrey Arend, who was in “500 Days of Summer” – while Marisa Tomei wore her hair big and curled, and look hot in a plaid jumpsuit. It was an amazing mix of fashion types, journalists, stylists, VF editors, publishers – and the art crowd. It was actually a well-dressed crowd – that also seemed very brainy! An L.A. rarity! We like when Vanity Fair comes to town – it’s not that most of these people don’t live here, but VF gets them out and in one room. – Merle Ginsberg

This past Saturday night in Culver City, the fashion pack – including Rose Apodaca, Arianne Phillips, Cameron Silver, Liz Goldwyn – showed up in art central, for the opening at Taylor de Cordoba of Kimberly Brooks’ “The Stylist Project.” As we’ve reported, she made paintings of some well known stylists (Rachel Zoe), costume designers (Arianne Phillips, Janie Bryant of “Mad Men”), and Arianne actually BOUGHT her painting, she liked it so much. “I had to buy it,” she laughed. “My dog is in the portrait with me.” It was fun to see the actual subjects stand in front of their portraits – like Silver and Apodaca. Rachel Zoe was at a Bally party with Brian Atwood in Milan – of course. Meanwhile, Cameron Silver wore these amazing shoes by Phillip Lim, who fed exed them to him in honor of the show’s opening – and Cameron confided to us that the talented Mr. Lim is making him a custom tux for the Met Ball this spring in NY. How chic! Meanwhile, the Talented Ms. Brooks has another opening, this one at Lead Apron on Melrose Place tonight, sponsored by Dior and Vanity Fair. – Merle Ginsberg

You know we’re in high Oscar season when the invites to see shoes, jewelry, even beauty products start rolling in. Starworks is holding a salon for Stuart Weitzman’s “Red Carpet Collection” next week, between March 4 and March 6. Instead of being in their Rodeo Drive store, they’re holding it at the London Hotel (1020 N. San Vicente Blvd off Sunset), and you have to make an appointment by writing to RSVPSW@starworksny.com. They will actually have some extras at this suite: makeup by Carol Shaw’s team for LORAC Cosmetics, and hair by George from Andy LeCompte, using Joico Products. As you might have guessed, LORAC and Joico are sponsoring the suite. How many stars with wear Stuart Weitzman shoes to the Oscars? We’re expecting a lot of Jimmy Choos, Roger Vivier and other major names – but branding is branding, and that’s what the Oscar week in L.A. is all about. – Merle Ginsberg
I thought I would tell the story of my new Absolut Vodka commercial here on Fashionrules.com, because some of you will see it on the internet, You Tube, or on “Rupaul’s Drag Race” season two, or on Logoonline.com. As part of “Rupaul’s Drag Race,” our season one and season two generous sponsor, Absolut Vodka, asked 6 cast members of the season one series to shoot their own “Expectional Moments” campaign with the Absolut vodka of their choice. We were asked to do this very close to the last day of shooting season two this August, and we each had to write out our own script, featuring an exceptional moment in our lives, capped off by the cocktail of our choice. Drag queens Nina Flowers, Shannel, Ongina and season one winner Bebe Zahara Benet – and my colleague judge Santino Rice – all wrote our ads within a few days of the assignment, and all six were shot in one day! There was a bit of anxiety flying around, but it was wonderfully creative and fun as well. Santino kept trying to get the Absolut and Logo people let him use the lyrics of Led Zeppelin’s “Squeeze My Lemon,” but they were not going for it. I wore a blueberry dress from the Diane von Furstenberg fall 2009 collection that I loved, had great hair and makeup, and talked about writing Paris Hilton’s book “Confessions of an Heiress” with her in the commercial script. There were at least ten people in the room, a big crew, cue cards, and a stylist just for the vodka drinks. My flavor was the brand new Acai Berri Absolut, just released to the stores this week. And yes, darling, that was real vodka in the glass. And yes, I drank it – well, a little of it. It’s amazing with soda and a few blueberries – and wonderfully healthy, as well. And yes, what’s on the commercial is after several cocktails were prepared! No blueberries were harmed in the making of this commercial!

Fashion’s Night Out was conceived by Anna Wintour and Vogue last summer and held in September of 2009 for the first time, as an incentive for shoppers to get out into stores and recharge the retail economy. It also staged amazing events all over New York City, kicking off fashion week, and having celebs turn up in stores like Barneys, Bergdorf Goodman and Juicy. Fashionrules was part of the Bergdorf Goodman event, in that our fashion boardgame, Fashion Rules!, was played LIVE in BG, with fashion VIPS like Donna Karan, BG’s Linda Fargo, Robert Verdi and more playing the game live, with questions being fired off by Vogue’s Andre Leon Tally.

I was lucky enough to be the guest of my amazing dermatologist, NY’s supremely talented Dr. David Colbert, last night for the Manhattan premiere of Martin Scorsese’s “Shutter Island.” At the Ziegfeld Theater, we ran into designer L’Wren Scott, with boyfriend Mick Jagger – they’re in town for her small NYC show today (Thursday Feb 18) for just a small select group of editors and buyers. She was wearing one of her amazing fall 2009 coats. At the after party the NY restaurant Rouge Tomate, two floors on 60th St. between Madison and Fifth (the old Nicole Farhi store and space), we ran into pr woman Cari Ross and her client Michelle Williams, in a fabulous pale one shoulder Lanvin ruffle neck dress. She and Dr. Colbert were discussing an upcoming trip to Haiti they are going to take, and a benefit he’ll do in April in NY to raise money for Haitians – he’s been down there treating them twice now. (Naomi Watts will also be involved with it.) We ran into Emily Mortimer and Mira Sorvino, and while Mick and L’Wren didn’t seem to make it to the premiere (she was probably doing last minute details on her show), Leo DiCaptrio, Martin Scorsese (who directed “Shutter Island”) and Paramount’s Brad Grey were all there – as were Mark and Sunrise Ruffalo, who moved from L.A. a while back to the NY area. Sunrise bobbed her hair and looks completely Parisian now. In any case, it was so interesting to observe a NY movie premiere versus an LA one – the women were all chic, the men all in suits, and nobody talked about the box office!! – Merle Ginsberg

We know the expression “has been” is not what one wants to hear in Hollywood – but when applied to a shoe, it doesn’t have to be yesterday’s news. Getting off our Virgin America flight from LA to NY, we saw the chicest girl wearing thick woolly sweater tights with a cable knit – and these kickass clog like shoes in black, with wooden soles and heels – but about a 3 inch fat heel, very proportioned. It was a very cool look – and little did we know we would see shoes like that all over the runway this week. Michael Kors showed a shoe like that today with legwarmers. This clog like shoe will be big for fall, but you can start wearing them in spring colors NOW – Swedish HasBeens are sold on endless.com, and they are all somewhere near two hundred bucks. You can look at a full selection on swedishhasbeens.com – but you can’t purchase those unless you’ve got Swedish money and can convert. Too much work. But we are definitely ordering them in nude for spring – very chic and anti-fashion enough to be real fashion. – Merle Ginsberg