This Sunday night, at the Hammer Museum in Westwood – a spectacular locale for a party – Hollywood Life Magazine and the Entertainment Fusion Group present 6th annual The Hollywood Style Awards. Now, what are these, exactly? Really, they have little to do with style, and a lot to do with gathering young Hollywood cuties who take an excuse for a photo opp, to promotoe Hollywood Life Mag and it’s Bonnie Fuller-run Hollywoodlife.com website. The sponsors are big, thought – Express, Sebastian, and Dawn Hand Renewal with Olay Beauty.
The presenters and recipients are impressive: Hayden Panettiere, Lauren Conrad, Sophia Bush, Selena Gomez, Pamela Anderson, Kelly Osbourne, Kim Kardashian, Zachary Quinto, Katie Cassidy, Brody Jenner, Cheryl Burke, Gilles Marini, Amber Valetta, Max Azria, David LaChappelle, Emma Trask and Samantha Harris – but only Amber Valetta, Max Azria and photographer David LaChappelle have actually anything to do with real fashion. But no doubt, there will be some interesting outfits on display.
Why do celebs bother? The aforementioned photo opp, and the perks: Dawn Hand Renewal with Olay Beauty treatments, gifts by Fake Bake, jetBlue, Itty Bitty Bra, while Volkswagen is providing talent transportation in its new Touareg TDI clean diesel vehicles. You never know when VW might feel like gifting an actor or actress with a car! Of course, there will be a booze-fueled after-party, but other than that – we wish real stylists, photographers, hair and makeup people, and the real “style” community of Hollywood was represented – but they wouldn’t real help Hollywood Life Magazine to get on Wireimage! That’s Hollywood, folks.
If you’re a media person you can contact:
Joyce Sevilla // Entertainment Fusion Group // 310.432.0020 x108 // Joyce@efgpr.com
Page Jeter // Entertainment Fusion Group // 310.432.0020 x106 // Page@efgpr.com
