Bruno has always been ein trendsetter, says the new press materials on the movie. Despite mixed reviews from Variety and other early outlets, Universal presses on with pushing the movie – hard – toward a giant opening weekend, which it will probably receive. They’re telling us you can follow Bruno on Twitter, with entertaining bon mots, like “Do not try to have sex in a fire, just because it looks cool.”
Here’s some new pics from the campaign. We wonder how Sacha Baran Cohen top this. But clearly, it’s all about the box office now.
