Anthropologie – one of the truly fun shopping experiences around, with its low priced and fun boho clothing, shoes, jewelry – and also, glassware, bedding, curtains, rugs and furniture – is leaving 320 N. Beverly Drive in Beverly Hills. However, it is moving just a few blocks away – to 211 South Beverly Drive, below Wilshire, to a much larger space.
Beverly Drive south of Wilshire does not have luxury stores – so Anthropologie will have less shopping distraction and competition. The company seeks out individual looking spaces, and the new space was built in a 1948 office building. It has 10,000 square feet of space and two levels, and lots of natural light.
On Thursday, March 12th, the new store will have an opening night party with requisite cocktails, from 7PM to 9PM, which will feature singer songwriter Angel Taylor performing. There will also a special exhibition of clothing by LA-based designers. Believe it or not, you may not know – Anthropoligie carries Corey Lynn Calter, Ella Moss, Danang, Language, Anna Sui, Lauren Moffat, Mint, Tracy Reece, Development by Erica Davies, Bacini (lingerie designed by the owners of Satine), Velvet, Twinkle, Twelfth Street by Cynthia Vincent, Splendid, and very very cute shoes by cool labels like Bettye Muller and Chie Mihara.
Why does a company pull up a major store and move only three blocks away? Clearly they think it’s a good idea – because it is an expensive move.
